A minimal yet polished website for a London-based accountancy firm
Growing together
Accon Services LTD is a small but mighty team of professional accountants that supports businesses of all sizes to remove the guesswork of accounting and compliance. For them, the goal was straightforward: to have a clean, professional online presence that reassures existing clients and serves as a digital leaflet when needed.
Polished layouts with speed and clarity in mind
We were brought in to design and build a polished, elegant website that represents their services and offers. Alongside that, we handled all copywriting and selected the colour palette and typography to reflect a calm, trustworthy tone through clean, considered choices.
Easy navigation and quick reference
This project focused on clarity, simplicity, and professionalism. We delivered a lightweight, well-structured website that communicates trust and experience without unnecessary clutter.
We structured the website for smooth navigation, easy skim-reading, and use. The clean and straightforward menu allows visitors to access information about the required services quickly. We designed uniform elements like buttons, subtle animations, heading sizes, and familiar layouts so users know what to expect on each page. The strategic use of white space played a crucial role in avoiding visual clutter.
The tone that feels human
We leaned heavily on the written content to show that Accon is approachable and communicates clearly with clients. We used both layout and language to convey stability and reliability. The writing style is clear and confident, reflecting the firm’s professionalism without sounding cold or corporate. Using plain language, a calm tone, and a concise structure, the content conveys trust, clarity, and reliability. We broke the copy into short, well-labelled sections with headings that are easily skimmable.
Calm and reassuring touch
Typography
We chose colours and typography to reflect the company’s stability and approachability. Lora headlines emphasise a classic, trustworthy feel, while Inter supports navigation, buttons, and text with modern simplicity and excellent readability across devices. The combination ensures both accessibility and visual clarity.
Colour palette
Off-white and neutral grey backgrounds created a clean, calm base. Subtle yellow accents highlight key actions without disrupting the classic look. A deep, near-black footer clearly separates content. The main call to action sits on a yellow background and follows a simple, scannable structure. Colours guide users through the layout naturally.
Clear and credible digital presence
The final website acts exactly as intended: a clear and credible digital presence that the client is comfortable sharing with existing and prospective clients. A polished, minimalistic website mirrors Accon's presence and quietly does its job, offering reassurance, credibility, and clear information for clients who need it. We successfully designed a calm, refined digital space that reflects their offline presence.