Result-driven eCommerce design & development

eCommerce web design

Bespoke eCommerce design solutions

We design fabulous, user-intended eCommerce websites that allow you to skyrocket your online business. We’re committed to channelling the story behind your brand and its products while turning visitors into buyers.

User-driven design

We build & integrate your eCommerce for a better start and growth of your business

We’re a duo of e-commerce and SEO specialists, passionate about connecting and assisting business owners in creating fully functional and optimised e-commerce websites. We craft platforms using our UX/UI and SEO knowledge and we integrate them with apps and software to assure smooth communication between your store and eCommerce.

We believe that the website should be an extension of your business that helps you reach a wider audience. We look beyond the code and combine our passion for functionality and experience to deliver the most stunning eCommerce solutions for small and big businesses.

We’re not just e-commerce experts; we’re full-service design and development partners that team up with start-ups and established businesses to help communicate and transform their ideas into the online world.

shopify product design example of the vase
shopify single product listing design example
shopify design layout example with towel listing

Skyrocket your businesses with
our eCommerce services

We work to leverage your brand and deliver measurable results. Our most important objective is to navigate your brand’s uniqueness and attract your audience. We wrap it in a dynamic design that increases your revenue.

Tools & platforms we use

GoDaddy Logo
Figma Logo
Adobe Illustrator Logo
yoast icon
SEMRush Logo
Tailwind App Logo
google ads icon
webflow icon
woo-commerce icon
shopify icon
Photoshop Logo
Adobe XD Logo
wordpress icon
google analytics icon
ecommerce design

Shopify development

Our semi-bespoke Shopify services are a cheaper and faster option within our eCommerce offers. We start with an existing Shopify template and customise it as much as possible. Our Shopify starts with in-depth UX/UI-focused interviews to establish the most effective and engaging customer journey.

We assist businesses in creating online stores with built-in features and software integration to build a scalable, strong foundation for online selling platforms of all sizes.

→ Fast, theme-based set-up

→ Easy navigation & maintenance

→ Hosting included

→ Mobile responsive design

ecommerce shopify project development exampleecommerce shopify project development product listing example

Webflow eCommerce

We are Webflow developers creating manageable, scalable and customer-focused online stores. We design and develop on-brand eCommerces driven by market and audience research.

We look beyond the code and combine our passion for the user journey to deliver flexible and scalable solutions for small and big businesses. We consider all the factors to optimise your Webflow store for maximum conversions.

→ Fully customisable design

→ Custom animations

→ Effortlessly manageable

→ Scalable eCommerce solutions

Webflow eCommerce design homepage of a luxury bathroom & kitchen supplier in OxfordWebflow eCommerce design products category page on mobile phone

WooCommerce design

We develop and design engaging, high-converting WooCommerce websites. WooCommerce stores allow us to build with no limits and offer a fully customisable, on-brand customer journey on both desktops and mobile screens.

We team up with ambitious business owners to learn about their brand, uniqueness and mission to come up with a solution to their challenges through our WooCommerce design. We create a platform that resonates with your visitors and works as an expansion of your business. To us, functionality and performance are as important as the design.

→ Fully customisable design

→ Mobile-friendly

→ Maintenance training

woocommerce online store project showcase
woocommerce project development product listing example
e-Commerce design and integration

We set your e-Commerce for success

We believe we have it all to assist you in taking your eCommerce store to another level. All online stores we develop are integrated with in-house software and systems so you can smoothly start and grow your business online.

mobile responsive shopify design icon


With over 60% of online purchases being performed on mobiles, your customers need to be able to browse and buy from your eCommerce on any device. We assure a smooth user experience on desktops and mobile screens.

store tile POS icon

POS & inventory management

We integrate your eCommerce store with your existing POS (Point of Sale) and Inventory management systems or help you in choosing the most suitable and versatile software.

shipping box icon

Order tracking connection

We connect your eCommerce to shipping providers like Royal Mail, DHL, DPD or UPS. We make sure that your customers will receive automated order tracking updates.

calculator icon

Accounting software integration

We coordinate your accounting software like QuickBooks, Sage and Xero with the eCommerce platform. Both you and your customer will receive automatically generated invoices or receipts. 

flexible shipping lorry icon

Flexible shipping rates set-up

Depending on the products you sell you require a different way to calculate your shipping. We set shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.

clothing ecommerce icon

Connection to all sales channels

We assist you in connecting your eCommerce to other sale channels like Google Shopping, Amazon, eBay, Instagram Store and Facebook. We unify your existing sales platforms to reach a bigger audience. 

Human-centred experiences

Channelling your brands' mission with an exquisite customer journey through design.

We combine our passion for UX/UI design with SEO knowledge to tailor human-centred eCommerce experiences for your customers and take them on a fabulous journey they’ll never forget.

We use reverse engineering to research your competition and industry and come up with solutions that both complement your current set-up and create a shopping experience that converts sales.

Functionality at the back-end of e-Commerce is as important for us as the visually pleasing front-end. Hence, we go all and beyond to create a product that ticks all the boxes needed to become a success. We make sure that your e-Commerce platform smoothly communicates with your software and resonates with your existing and new clients.

woo-commerce icon
shopify icon
google ads icon
SEMRush Logo

→ Responsive eCommerce design

→ Bespoke and semi-bespoke website design

→ UX (user experience) website design

→ eCommerce design and management

→ Security and SSL certificate

→ Integration with other platforms and systems

→ On-page SEO included

→ Hosting

→ E-mail set-up

People love us, apparently 😊

arrow to right iconarrow to left icon
Google 5 gold star review icon

The results have exceeded our expectations.

The whole process was straightforward and they took the pains away from managing the project. Matt and his team took the creative lead and used the information we provided to create a great website.

Chris Martin
Director - CGS Pile Design
Google 5 gold star review icon

Their attention to detail was absolutely fantastic.

So many website designers create a website that looks great, but does not initiate the customer to create action. AkW really understood this process and realise that an effective website needs to create an enquiry or a sale.

Daniel Beckitt
Owner - Boreas Healing
Google 5 gold star review icon

300% more inquiries than in the previous period!

This has been very successful in attracting and sustaining many more new members and taking the club forward. We are very pleased with the service, the data collection facilities and ongoing professional support.

Brian Atkins
Google 5 gold star review icon

The process was clear and we knew what to expect.

We were positively surprised with how result-oriented Matt was, on top of the website design. We are highly satisfied with the number of online enquiries we are receiving. Our website is now starting to show up in the top 3 positions on Google.

George Mihalachi
Google 5 gold star review icon

Our page jumped up to 3rd position in Google!

Great at SEO and general optimization and marketing. Always available for a phone call for any queries, even after doing the web design/SEO etc. Have seen a great increase in the number of enquiries coming through the website and facebook page.

Vedika Bedi
Google 5 gold star review icon

Carefully put my ideas into an intuitive website!

I’ve had lots of enquiries for work, improved my online presence massively and also seamlessly improved my ratings, reviews and other important features that customers follow.

Younis Nabi
UX/UI-driven design

Mastering a seamless user experience

We channel your company’s mission with an exquisite customer journey through design by combining UX, UI and on-brand messaging to deliver smashing eCommerce websites that are destined to succeed.

Creating human-centred shopping

We’re online shoppers ourselves. We understand the importance of an engaging customer journey and your brand’s voice transferred into an online world.

Templates don’t always reflect your brand and product as they should. Hence, we offer bespoke and semi-bespoke eCommerce services to navigate and channel your company’s identity with an online platform.

We combine our passion for aesthetically fabulous layouts and seamless UX to bring modern solutions to business owners.

e-commerce section with back in stock and sale division for visitors
user-focused product page design for an e-commerce

Bespoke eCommerce solutions

A beautiful design isn’t worth much without an easy-to-navigate, engaging and fully optimised layout. While designing and developing your eCommerce platform, we channel your branding and message with a seamless user experience.

We’re truly nerds when it comes to the functionality and behaviour of online shoppers.

Always mobile-friendly

Every user matters, no matter what device they browse on. Especially, when more than 46% of online shoppers complete their purchase on a smartphone!

We go all and beyond to build alluring and functional eCommerce websites that serve customers on both desktops and mobile devices.

bespoke mobile journey design for eCommerce
custom design of blog section for e-commerce

Support the end

Whether you want to continue with our maintenance and SEO plans or decide to ‘go your way’ after the project is finished, we’ll support you until the very end.

We finish our e-commerce projects with support and training materials to assure you and your staff gain the basic skills needed to update your inventory and add new products to your online store.

Also, whenever it’s possible, we automate the processes to save you time in the future.

Our eCommerce design workflow

What can you expect while working with us?

At akW, we focus on creating products destined for online success. Our eCommerce design services are crafted with your business and future growth in mind.
We use our unique process for building each website that is confirmed to work and bring results over and over again.

arrow leftarrow right
Process phase 1 Web design onboarding round abstract icon

Onboarding & kickoff

This meeting allows us to understand your current setup and clarify goals for your new website.

Process Phase 2 User Experience Research & Planning round abstract icon

Research & planning

We map out the most effective strategy and craft a solution in sync with your goals and seamless user experience.

Process Phase 3 User Experience and User Interface Accessibility Workshops round abstract icon

UX & UI workshops

We brainstorm the most converting layouts and details like colour palette, fonts and the overall vibe of your platform.

Phase 5 Website or SEO strategy Development round abstract icon


We develop your platform and test it, get rid of bugs and assure that the customers’ experience is as perfect as we imagined.

Phase 5 Website launch and optimisation round abstract icon

Project launch

We upload your website to your domain and make triple sure it's optimised for usability and search engines.

Phase 6 Care & Maintenance Round Abstract Icon

Care & Maintenance

After your platform is published, our work continues. We track & analyse the response from your audience and further enhance your platform.

People ask - we answer


How much does an eCommerce website cost?

We don't have set eCommerce prices, as they hugely depend on your requirements and functionalities you’ll need to run an online store. Hence, the cost of eCommerce can be as little as £1,000 or as much as £15,000 and beyond.
To estimate your project’s cost, we’ll have to go through the non-obligatory onboarding interview that will help us understand what are your requirements and then give you an estimated cost and timescale of your eCommerce project.

How long does it take you to build an eCommerce website?

The timescale of our eCommerce design services hugely depends on your requirements. You may want your platform to be fully bespoke or based on a template, choose additional services like copywriting, product input or photography. It can take as little as 3 weeks or as long as 3+ months. After our introduction (onboarding) interview, we’ll be able to estimate the timeframe as well as the cost of your project.

My budget is limited. Will you still work with me?

We love working and learning from like-minded business owners! If your budget is limited, don’t be shy and let us know - it will give us a better understanding of your situation. We’ll come up with a solution that’s tailored to your situation.

What eCommerce platform is the best for my business?

We work on a variety of eCommerce building platforms, including Shopify, Webflow eCommerce, Wix and WooCommerce and all of them have different functionalities, advantages and disadvantages.

While Shopify is quite straightforward on the back end, it’s a typical template-based platform. Hence, building a fully custom eCommerce on Shopify require coding and more resources. WooCommerce and Webflow are more complex in managing, but give more freedom in creating a bespoke and unique online shopping experience.

If you struggle with choosing the platform that will complement and improve your current set-up, contact us for free advice.

Will my eCommerce be mobile-friendly?

Absolutely! Over 60% of online shoppers browse products and finalise their transactions on smartphones. Hence, we focus our UX/UI on both desktops and mobile screens. 

Will my eCommerce be SEO-optimised?

All our design and development projects include on-page fundamental SEO, meaning we build your eCommerce to be recognised and read by search engines like Google.

Please, bear in mind that our optimised eCommerce platform may not be enough to make search engines fall in love with your platform - depending on competitors and industry you may require further SEO services to push it towards the 10 top of Google.

To find out more about our SEO offer, click here.

Will you integrate my website with other platforms?

Yes, we can do that! If you require integration of your website with other platforms and/or software, simply let us know and we will include additional service into your website design plan. If you already have a website and require integration-only services, visit our eCommerce integrations page.

Will you provide copywriting for my website?

We can provide copywriting services at additional costs. We specialise in long-form written content that’s optimised for both humans and search engines, meaning it ticks both boxes - tells your story, engages your visitors and is recognised by platforms like Google or Bing.

If you require our copywriting services, let us know during our onboarding and we will include it in the project costs.

Where are you based?

We are based in Northampton, UK and work with both local, national and international businesses.

Do you work with brands based out of the UK?

Yes, definitely! Although we love meeting our clients face-to-face, sometimes it’s not possible. If we can’t schedule a meeting due to restrictions, we communicate through Zoom meetings, e-mails and scheduled calls.

Do you offer maintenance services for e-Commerce websites?

We can help you with maintaining your new platform if required. Our maintenance services are optional.

While building your eCommerce, we’ll make sure you have the ownership and full access to your domain, hosting and platform on which the website was built.

Will I be able to update eCommerce myself?

After the design is finished and your eCommerce is up and running, we provide you with the training that will help you understand and use the back end of the platform. You’ll be able to update details of existing products and add new ones. If needed, we’ll supply you with supporting documents or videos so that you can refresh your new skills in the future.

However, we recommend a professional developer to complete more complex changes to the structure and layout of the website and maintenance of plugins. We offer maintenance services - from basic to custom SEO-included packages. Contact us to find out more.

Can you make small improvements to my eCommerce?

Absolutely! We can help you as much or as little as you wish with our hourly updates. We can also look at your website and suggest small UX/UI as well as SEO improvements. We are available even if you’re not on our maintenance plan. We love building long-term relationships and getting inspired by successful businesses. We can provide minor and major updates to your eCommerce and help you in growing your platform in the future.

Is it worth building an eCommerce store with only a few products?

A properly built eCommerce platform gives you exposure to reach a wider audience and gives you the ability to sell faster, thus growing your product list in the future.

Whether you offer only a few products or 10,000+, it’s worth investing in an eCommerce that’s functional, adaptable and on-brand, no matter how many products you sell.

Contact us to discuss your vision.

Will you integrate my eCommerce with my software and POS?

Absolutely! If you require integration of your website with other platforms and/or software, simply let us know and we will include additional service into your website design plan. We'll probably ask anyways. If you already have a website and require integration-only services, contact us and we will be happy to assist.

How do I start working with you?

Fill in the form and we will get back to you ASAP. Alternatively, call on 01604 97 97 33 or e-mail our lead designer, Matt at

If you want to learn more about our process and approach, visit our approach page.

Have a different question?
Are you ready?

Let's build and grow
your online store

Not ready to take the first step?