Crazy about the process
We strive to create the most collaborative experience through perfecting our design process. It keeps everything transparent and lets you stay involved at every stage.
We provide clear, professional guidance to help uncover your goals and shape the right solution through web design and marketing. We love a good challenge and combine creative thinking with technical skill and a strong focus on customer service to deliver memorable, effective results.
Our values
We base collaborations on transparency, flexible project management and passion for delivering meaningful changes to your business. We blend our creative and technical skills and fuel them with research-based approach to provide innovative and durable digital experiences.
Transparency
Transparency and clear communication are key to strong business relationships. We focus on building a clear plan and design, backed by research and data.
Throughout the project, we share our findings to help you understand the strategy and make informed decisions.
Holistic approach
Every project begins with an onboarding and discovery interview to understand your processes, goals, and aspirations. This helps us define the project’s purpose and key milestones.
Clear goals, backed by thorough research and planning, are the foundation of our strategy.
Evolution
We’re passionate about impactful design that helps businesses grow. To deliver smart, effective solutions, we’re always improving—creatively and personally.
We regularly review our process to keep it flexible, collaborative, and genuinely enjoyable for our clients.
Commitment
We take on a limited number of projects each month to ensure every client gets our full focus. We work with ambitious business owners and freelancers who value meaningful, high-impact digital products.
Each project is led by our founder and Lead Developer, Matt, who stays in direct contact throughout.
Strategy
We deliver purposeful solutions rooted in research and user insight. Every design decision is guided by your audience’s behaviour, intent, and expectations to create a website experience that drives conversions.
Partnership
Building impactful websites takes more than creativity and code. We partner with ambitious business owners through honest, clear communication and mutual respect. Our process is straightforward, transparent, and built for collaboration.
Tools and platforms we use
Our process
At akW dezign, we focus on creating products destined for online success. We use our unique process for building each website that is confirmed to work and bring results over and over again.
PHASE 1
Onboarding and Project Kickoff
Our onboarding meeting helps us understand your current setup, challenges, and project goals. We’ll discuss your brand’s message and DNA in a face-to-face session. As part of onboarding, we’ll run a UX workshop to define your customer avatar and their expectations.
Deliverables:
→ Estimate budget plan
→ Project insights
PHASE 2
Research and Planning
After our initial meeting, we explore your business, marketing strategy, and audience. We review your online presence, rankings, and competitors to understand your starting point. From there, we map out a strategy aligned with your brand and craft a solution that supports your goals and delivers a seamless user experience.
Deliverables:
→ Proposal
→ Scope and timeline
→ Project documentation
PHASE 3
User Workshops and Design
UX and UI workshops are a key part of the project, where we map out the customer journey and plan high-converting layouts.
We then create provisional wireframes and build them in a staging environment.
Deliverables:
→ UX/UI wireframe
→ Website design
PHASE 4
Development and Testing
We develop your platform based on insights from research and UX/UI workshops, followed by thorough testing. This includes accessibility and quality checks to ensure a durable, future-proof solution. You’ll then have your first chance to test the platform and share feedback.
Deliverables:
→ Front-end and back-end tested
→ 1st feedback and amendments
PHASE 5
Project Launch
Once testing and adjustments are complete, we prepare your site for launch. We move it to your domain and ensure everything runs smoothly on both desktop and mobile. All elements are fully optimised for usability, accessibility, and SEO. Finally, we set up data tracking and Google Analytics so you can monitor your website’s performance from day one.
Deliverables:
→ Performance optimisation
→ Final testing
→ 2nd feedback and amendment
→ SEO implementation
→ Tracking and Analytics connection
→ Website publishing
PHASE 6
Care and Maintenance
Our work doesn’t stop at launch. We monitor audience response and refine the user experience and SEO based on real feedback. We offer flexible maintenance plans—from essential care to advanced UX and SEO optimisation. You can switch plans any time, no questions asked.
Deliverables:
→ Training
→ Guides
→ Maintenance plan and deliverables
→ Last revision
Here's what we're good at
Your creative duo
Check the latest publications on Instagram by akW dezign!
