Copywriting & web design

Copywriting services

Connect with your target audience through compelling, on-brand copywriting.

Copywriting determines the difference between a good brand and a great one. We create engaging and compelling copy that builds the bridge between your brand and customers. 

Memorable customer journey

Optimised for conversion, backed by data

Behind every successful website stands smashing copy. We channel the story behind your brand with fabulous design to turn your website into a selling powerhouse.

Our copywriting services begin with intense research on your targeted audience and industry analysis. We integrate your branding and messaging to form a powerful, on-brand copy that enhances the user experience and turns visitors into customers.

We craft each and every message on your platform so it’s aligned with your audience's expectations and your brand’s DNA.

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Search Engine Optimised, always

To communicate your value to your target audience, you first have to capture it. We define and write copy that resonates with your visitors whilst making Google fall in love with your website.

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Enhanced user journey, naturally

Every sentence has an impact. We ensure that your website resonates and engages with your target audience. Our strategy helps you smoothly communicate the value you bring to the table most effectively.

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Bold, compelling & clear

Clear messaging equals clear action. We work closely with you throughout the process to develop an impactful and consistent narrative. We define and create a uniform, on-brand copy that allures your target audience and influences their behaviour on the website.

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People love us, apparently 😊

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Google 5 gold star review icon

The results have exceeded our expectations.

The whole process was straightforward and they took the pains away from managing the project. Matt and his team took the creative lead and used the information we provided to create a great website.

Chris Martin
Director - CGS Pile Design
Google 5 gold star review icon

Their attention to detail was absolutely fantastic.

So many website designers create a website that looks great, but does not initiate the customer to create action. AkW really understood this process and realise that an effective website needs to create an enquiry or a sale.

Daniel Beckitt
Owner - Boreas Healing
Google 5 gold star review icon

300% more inquiries than in the previous period!

This has been very successful in attracting and sustaining many more new members and taking the club forward. We are very pleased with the service, the data collection facilities and ongoing professional support.

Brian Atkins
CHAIR - NORTHAMPTON JUDO CLUB
Google 5 gold star review icon

The process was clear and we knew what to expect.

We were positively surprised with how result-oriented Matt was, on top of the website design. We are highly satisfied with the number of online enquiries we are receiving. Our website is now starting to show up in the top 3 positions on Google.

George Mihalachi
DIRECTOR - LOGIN CONSTRUCTION
Google 5 gold star review icon

Our page jumped up to 3rd position in Google!

Great at SEO and general optimization and marketing. Always available for a phone call for any queries, even after doing the web design/SEO etc. Have seen a great increase in the number of enquiries coming through the website and facebook page.

Vedika Bedi
OWNER - VV PHONES
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Carefully put my ideas into an intuitive website!

I’ve had lots of enquiries for work, improved my online presence massively and also seamlessly improved my ratings, reviews and other important features that customers follow.

Younis Nabi
DIRECTOR - MOBILE PHONE TRADE
User-driven copy

Level up your website with killer copy

Clear, concise copy equals an unstoppable, powerful brand.

Breakthrough for small businesses & B2C

Turn interested prospects and visitors into actual clients. We help your visitors understand your offer through clear messaging and consistency.

Our workshops help to identify and highlight the unique selling points that set you apart from competitors.

Our copywriting with a strong heading structure compels and invites your visitors to take action.

Copywriting for eCommerce

Bring your concept fully to life and increase engagement and sales with our copywriting for eCommerce.

We find consistent messaging and tone across all marketing channels to be crucial for establishing a recognisable and clear brand.

We craft our copy to create a perfect balance between engaging visitors, extolling the product benefits and ranking your store high in search engines.

Holistic business-to-business copywriting

Elevate your marketing and build an unshakable bridge between your brand and clients.

Our B2B copywriting services help you highlight your business's unique selling points and push the marketplace's boundaries.

We create content that resonates with your target audience, but most importantly, we brainstorm on the most efficient customer journey and user experience on your platform.

All whilst securing a solid position in search engines.

Our copywriting process

Speeding up your writing process

Not every web designer is a copywriter and vice versa. At akW, we focus on creating digital products destined for online success. We use our proven, unique process for every phase of creative services.

Whether you’re building a website with us or are only interested in copywriting services - we craft a sales funnel that entertains and resonates with your target audience.

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Process phase 1 Web design onboarding round abstract icon

Onboarding & kickoff

This meeting allows us to understand your current setup, USPs and clarify goals for your new website.

Process Phase 2 User Experience Research & Planning round abstract icon

Research & planning

We map out the most effective copywriting strategy and craft a solution in sync with your goals, messaging and user experience.

Process Phase 3 User Experience and User Interface Accessibility Workshops round abstract icon

Copywriting

We create the strategy for your content and an actual copy. We craft each message and ensure that the customers’ journey is as flawless as we imagined.

Phase 5 Website or SEO strategy Development round abstract icon

Review & amendments

We map out the most effective copywriting and craft a solution in sync with your goals and seamless user experience.

People ask

Copywriting FAQs

Are copywriting services required while building the website?

Half of the success of your website will depend on the copy and sales funnel strategy. Hence, professional copywriting services are typically required while building your website and are the starting point of the design.

Our services start from thorough research on the market and your target audience. Our process helps us determine the best practices for the layout and outline the most efficient customer journey.

The copy on your website plays a critical role in communicating the brand message, establishing credibility, and encouraging visitors to take action. From headline structure to subheadings and paragraphs or product descriptions, we craft the message and information flow to ensure visitors are engaged and influenced while optimising search engine content.

How much do copywriting services cost?

Our copywriting services for static websites typically start from £500 per 3-page website (estimated 3 000 words).

We don’t have set prices for our copywriting services as every client has different requirements, and it’s hard to estimate a project without having a conversation first. We can provide you with an estimated quote after our non-obligatory onboarding meeting.

The price of copywriting services hugely depends on the scope of the work and the particular requirements of your project.

Visit our approach page to find out about our process and values.

How long does it take you to complete a copywriting project?

The duration of a copywriting project hugely depends on various factors, such as the project's scope, the subject's complexity, the length of the copy we have to produce, and the responsiveness of our clients.

Typically, producing a copy for a 3-page website takes us 1 week. We’ll be able to provide you with an estimated timeline and guide you through our process at our onboarding meeting.

Will my copy be optimised for search engines?

We ALWAYS create copy and website projects with both search engines and actual users in mind. Search engines understand written and spoken words the best. Hence we put the most effort into creating long-form, keyword-rich content on your website to help you rank better.

Our copywriting and web design process starts with the market research and strategy outline, which includes search engine optimisation.

Please remember that it won’t ensure a position on the first page of search results. You may require a monthly SEO strategy in more aggressive industries to get there.

Are copywriting services included in the web design project?

Our web design and development services do not include copywriting. We can provide copywriting services at additional costs if requested.

We specialise in long-form written content for eCommerce and service websites optimised for humans and search engines.

If you require our copywriting services for your website, simply let us know during our conversation.

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