Web design and UX geeks

Web design agency

We design and develop authentic and memorable websites.

We design and develop fabulous websites that increase conversions, align with your brand’s voice and deliver a flawless user experience. We assist ambitious business owners in channelling the story behind their brand through engaging and fully optimised websites.

Tools & platforms we use

GoDaddy Logo
Figma Logo
Adobe Illustrator Logo
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SEMRush Logo
Tailwind App Logo
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webflow icon
woo-commerce icon
shopify icon
Photoshop Logo
Adobe XD Logo
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We’re website & brand strategists, SEO geeks and so much more!

We’re a fearless duo of passionate individuals, focused on result-driven website design. Seeing way too many questionable and underperforming websites, we decided to combine our passion for functional design and on-brand messaging to bring memorable, seamless online experiences. We were born ready to take on the most challenging tasks!

Being online shoppers and users ourselves, we combine our passion for UX and UI to bring website solutions that connect with your clients, convert and align with your brand's voice. Our mission is to assist ambitious business owners in creating meaningful platforms that bring measurable results.

We live, breathe and dream web design! We combine our passion for fabulous layouts, technical knowledge and funky design to deliver exquisite solutions for starting and established brands around the world.

Matt Woch, Founder and Lead web developer at akW dezign
Matt Woch
Lead Web Developer,
Ally Krawczyk, website design and UX lead at akW design
Ally Krawczyk
Creative Lead,
Design & UX Lead

Clever web design solutions, driven by transparent relationships

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Collaboration & transparency

To us, designing meaningful websites takes more than creative lead and code. We connect with ambitious people and learn about their brand, uniqueness and mission to hammer out a solution to their challenges with our web design services. We believe that a website should be an answer to the problems, not a cause.

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Killing copywriting, always

Not every designer is a copywriter and vice versa. Fortunately, we do both and we smash it! Copywriting determines the difference between a good brand and a great one. We craft each and every message on your platform, so it’s aligned with your audience's expectations and your brand’s DNA.

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Design meets functionality

Even the most fabulously designed websites won’t achieve much without a functional layout and optimisation. That’s why we take UX/UI workshops so seriously. Together, we discover your client’s expectations and behaviour online to lay a rock-solid customer journey foundation, destined for exceptional growth.

Web design services

Grow your business with our web design services

We specialise in leveraging your brand and delivering measurable results for you and your business. Our goal is to uncover your brand’s identity and uniqueness and continue that message online to attract your target audience.

User-driven web design

Flawless experience for your audience

We channel your brand’s voice with a seamless customer journey & efficient optimisation

Bespoke website design intertwined with UX

We’re online shoppers ourselves. We understand the importance of an engaging customer journey and your brand’s voice transferred into an online world.

We start every project from in-depth UX workshops to better understand your clients’ avatar and their expectations towards your brand. That allows us to create a layout of your website that will align with your website visitors and future customers.

We offer bespoke and semi-bespoke services to navigate and channel your company’s identity with an online platform. We combine our passion for aesthetically fabulous layouts and seamless UX to bring modern solutions to business owners.

custom e-commerce project for activewear enterprise
a graph showcasing growth in website traffic due to SEO implementation

SEO-optimised for a better kick-start

Even the most fabulous layouts and visuals won’t perform without optimisation for search engines. 90% of online prospects find the company they want to work with on the first page of the search results. In other words, if your business doesn’t show up on first page of Google for related keywords, it’s like you don’t even exist!

That’s why all our projects are finished with on-page search engine optimisation and keyword-optimised content to make Google fall in love with your new platform. Depending on your competition, you may still need to invest in more aggressive strategy to start dominating your online marketplace. But still, you get a better kick-start with our on-page optimised website design.

Mobile responsive website design, always

Mobile responsive websites are not a luxury anymore but rather a necessity. With over 60% of online purchases happening on smartphones, it’s out of discussion.

Your website needs to look flawless and adapt to mobile users for better conversions. We go all and beyond to assure a smooth transition of your platform from all sizes of desktops, through tablets, all the way to mobiles. At akW, we love all users and all sizes of their screens.

showcase of a scuba diving website in a mobile phone format

People love us, apparently 😊

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Google 5 gold star review icon

The results have exceeded our expectations.

The whole process was straightforward and they took the pains away from managing the project. Matt and his team took the creative lead and used the information we provided to create a great website.

Chris Martin
Director - CGS Pile Design
Google 5 gold star review icon

Their attention to detail was absolutely fantastic.

So many website designers create a website that looks great, but does not initiate the customer to create action. AkW really understood this process and realise that an effective website needs to create an enquiry or a sale.

Daniel Beckitt
Owner - Boreas Healing
Google 5 gold star review icon

300% more inquiries than in the previous period!

This has been very successful in attracting and sustaining many more new members and taking the club forward. We are very pleased with the service, the data collection facilities and ongoing professional support.

Brian Atkins
Google 5 gold star review icon

The process was clear and we knew what to expect.

We were positively surprised with how result-oriented Matt was, on top of the website design. We are highly satisfied with the number of online enquiries we are receiving. Our website is now starting to show up in the top 3 positions on Google.

George Mihalachi
Google 5 gold star review icon

Our page jumped up to 3rd position in Google!

Great at SEO and general optimization and marketing. Always available for a phone call for any queries, even after doing the web design/SEO etc. Have seen a great increase in the number of enquiries coming through the website and facebook page.

Vedika Bedi
Google 5 gold star review icon

Carefully put my ideas into an intuitive website!

I’ve had lots of enquiries for work, improved my online presence massively and also seamlessly improved my ratings, reviews and other important features that customers follow.

Younis Nabi
We're good at what we do

Your web design and development geeks

With over 12 years of combined experience in web design and blog running (read: blood, sweat and a dozen keyboards later), we’ve learnt what truly makes the website a success. We’ve seen way too many websites developed without user experience and user intent in mind. Hence, our focus is to connect our passion for beautiful designs with functional layouts aligned with your brand and the message you want to spread.

We combine our knowledge with SEO optimisation, but never compromise human-centred messaging. While designing the website, we tick the boxes for both - bots to push your website in the search engines, and actual living creatures who land on your website and look for your product or service.

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→ Responsive website design

→ Bespoke and semi-bespoke website design

→ UX (user experience) website design

→ eCommerce design and management

→ Security and SSL certificate

→ Integration with other platforms and systems

→ On-page SEO included

→ Hosting

→ E-mail set-up

Our web design process

What can you expect while working with us?

At akW, we focus on creating products destined for online success. We use our proven, unique process for building each website that is confirmed to work and bring results over and over again.

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Process phase 1 Web design onboarding round abstract icon

Onboarding & kickoff

This meeting allows us to understand your current setup and clarify goals for your new website.

Process Phase 2 User Experience Research & Planning round abstract icon

Research & planning

We map out the most effective strategy and craft a solution in sync with your goals and seamless user experience.

Process Phase 3 User Experience and User Interface Accessibility Workshops round abstract icon

UX & UI workshops

We brainstorm the most converting layouts and details like colour palette, fonts and the overall vibe of your platform.

Phase 5 Website or SEO strategy Development round abstract icon


We develop your platform and test it, get rid of bugs and assure that the customers’ experience is as perfect as we imagined.

Phase 5 Website launch and optimisation round abstract icon

Project launch

We upload your website to your domain and make triple sure it's optimised for usability and search engines.

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Care & Maintenance

After your platform is published, our work continues. We track & analyse the response from your audience and further enhance your platform.

People ask

Web design FAQs

How much do you charge to build a website?

We don’t have set prices for our services as every client has different requirements and it’s hard to estimate a project without having a conversation first. We design and develop both custom and semi-custom websites for businesses that require different functionalities and components on their platforms. If you have a set budget, simply let us know - money is not taboo at akW. We will be able to provide you with an estimated quote after our non-obligatory onboarding meeting. Visit our approach page to find out about our web design process.

How long does it take to build a website?

It’s hard to give a timeframe for a project we know nothing about yet. Usually, our standard timeline is between 3 to 6 weeks but it hugely depends on the project size, additional services and functionalities of the website you may require. We will be able to provide you with an estimated timeframe during our first meeting. The timeframe we provide does not take into consideration any delays on our clients' end - we’re all busy bees and it sometimes happens.

What platforms do you build websites on?

We specialise in building websites on platforms like Webflow, WordPress, WooCommerce and Shopify. On many occasions, we add custom code to the websites to improve functionality and provide the best results. We can also code your website from scratch, but it takes more time and thus, resources to accomplish that request.

Will my website be mobile-friendly?

Absolutely yes! We can’t stress enough how important it is to have a mobile-friendly website. Over half of your visitors will land on your website using smartphones. We go all and beyond to ensure that your website is responsive on every screen size and browser. 

Will my website include SEO?

All our websites include on-page technical SEO, meaning we will make sure all the components on your website will be visible and readable for search engines like Google or Bing. We can also help in creating long-form written content for your new platform so it has a better kick-start. Keep in mind that it won’t assure a position on the first page of search results. In more aggressive industries you may need to invest in a monthly SEO strategy to get there.

Do you provide copywriting (written content) for my website?

We can provide copywriting services at additional costs if requested. We specialise in long-form written content that’s optimised for both humans and search engines, meaning it ticks both boxes - tells your story, engages your visitors and is loved by Google. We’ll ask you a lot of questions, as you know your business, clients and brand the best. We will dig into the culture and the messages you want to spread to keep it authentic and aligned with your brand’s voice. If you require our copywriting services for your website, simply let us know during our conversation.

Will you integrate my website with other platforms?

Yes, we can do that! If you require integration of your website with other platforms and/or software, simply let us know and we will include additional service into your website design plan. If you already have a website and require integration-only services, contact us and we will help.

Do you provide a photoshoot of my venue?

We love creating new content and photography is our passion, so yes, we can take smashing photos of your venue/physical store and even products. If required and possible. If we’re not able to travel to your location or you can not cover the cost of additional service, we suggest checking out and supporting local artists!

Where are you based?

We are based in Northampton, UK and work with both local, national and international businesses.

Do you work internationally?

Absolutely! We love meeting face-to-face and getting to know you and your brand but sometimes it’s not possible. Zoom, scheduled calls and e-mail communication are not strange to us and we love working with all kinds of businesses from different corners of the world.

Do you offer website maintenance?

Yes, we can help you with maintaining your website, if you wish. We’ll also spend some time with you after the project is finished, to help you with understanding your platform, if needed. We don’t mandate our maintenance plans to our clients but we provide maintenance plans and monthly SEO plans for those who request them.

Can you re-design my existing website?

Yes! Let us know what’s your vision and we will be happy to assist. We’ll look at your current website and suggest a few ideas that will enhance your layout. We’ll be happy to redesign, make small improvements or start from scratch.

Can you make small improvements to my website?

Absolutely! We’re only one call or e-mail away. We can help you as much or as little as you wish with our hourly updates. We can also look at your website and suggest small UX/UI as well as SEO improvements. We are available even if you’re not on our maintenance plan. We love building long-term relationships and getting inspired by successful businesses. We can provide minor and major updates to your website and help you in growing your platform in the future. 

My budget is limited. Can you still help me?

Yes, yes, yes. Money is not a taboo topic at akW. We love collaborating with like-minded starting and small businesses. Please, feel free and comfortable to inform us about your total spend plan and we’ll adjust our services to meet your cost requirements.

How much input will I have in the website design process?

As much or as little as you want. Your opinion, vision and feedback are crucial in our website development and design process. We start every project with interviews and onboarding (read: lots of questions) to assure we understand your needs, challenges and likes. We continue with revisions throughout our process. Additionally, once your website is up and running, you have one more revision (max. 2h) with us for free. On the other hand, if you’re too busy or simply trust our creative lead and don’t want to be as involved, you can request fewer feedback sessions.

Will I be able to update the website myself?

Of course! You will have full access to the backend of your website, regardless of the platform, it’s built on. After we finish the project, we will spend some time together showing you how to navigate the platform and how to do minor changes yourself. If needed, we’ll supply you with supporting documents or videos so that you can refresh your new skills in the future. However, we recommend a professional developer to complete more complex changes to the structure and layout of the website and maintenance of plugins. We offer maintenance services - from basic to custom SEO-included packages. Contact us to find out more.

How do I get started?

Simply contact us by e-mail at matt@akwdezign.com with your idea or call us on 01604 97 97 33  and we’ll be happy to help! If you want to find out more about our process, click here.

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