SEO agency in Northampton

SEO stands for search engine optimization and is the most effective marketing process that increases awareness of your brand on search engines like Google, Bing, and DuckDuckGo.

In simple terms, SEO represents the digital marketing techniques (both internal and external) of improving and optimising the technical configuration of website pages (so-called landing pages) so it’s easily found in search engines when prospective clients look for a product or service related to your business.

Google uses over 200 ranking factors to assign the position of a webpage within results pages. To determine which page is the most suitable to the query (keyword), search engines use boots and algorithms that crawl through web pages, read their coded content and rank them accordingly. The most informative, related and user-friendly pages are ranked on top of search results.

There are many different methods that can help improve your search presence, all of which depend on your goals, current rankings, competition and keywords difficulty.

At our SEO agency in Northampton, we implement strategic practices on your website and create long-form, informational content that is optimised for desired keywords but also, easily adaptable by humans. Hence, we boost the exposure of your website to highly motivated prospects (read: people that already search for your services or products on search engines).

Our SEO offers start at £500/month and can exceed £2,500/month, depending on your competition, current website set-up and the work we need to put in to assist you in optimising your pages for success.

SEO requires technical knowledge, the ability to research and diagnose data, and most importantly, smashing copywriting skills. Hence, the price is the equivalent of the work, knowledge and effort put into your SEO strategy.

During our onboarding, we will dive into your goals, present ranking and other factors to help us choose the most effective plan suitable for your business. Our month-to-month payment plans have a flexible cancellation policy. To check our SEO plans, click HERE.

We work with a range of clients in Northampton and nationally - from start-ups to established businesses. Although our packages start from £500/month + the initial set-up fee, the price is not set in stone. We love to get inspired and work with like-minded business owners and sole traders, hence we are open to discussion regarding your budget.

The easiest way to find out if we’ll be able to help you within the budget is to let us know. We’ll be more than happy to assist you and increase your online traffic within the total spend.

SEO requires technical and creative skills, but most importantly, time. It can take up to 28 days to reach engine boots only to notice changes performed by us on your web pages.

Additionally, you may be competing with businesses that have been investing and implementing SEO strategies for a long time. It’s not impossible to compete with them, but nothing happens overnight.

On top of your competition, there are thousands of ranking factors, like the authority of your domain, keyword difficulty and many more. In most scenarios, it takes anywhere from 3-6 months to start seeing results from SEO. Though for competitive industries like legal, investments or the building industry, it can take between 6-12 months to start outranking your industry rivals.

During our onboarding, we’ll look at your current website, keywords and competition, to give you an estimated forecast on when to expect the results.

Aye! The most important task of SEO is to increase the visibility of your website, either locally or nationally. Unlike any other marketing practice, SEO targets an already motivated audience that is searching for your product or service.

Around 95% of online buyers look no further than the first page of search results. Hence, if your website listing doesn’t appear in those first 10 positions, it won’t get any organic traffic. If your goal is to grow your business (and if you look up SEO, you clearly do), it is crucial to set a goal and work towards the top.

We’ll work hard to get you to the best possible position, and we have past clients that we assisted in getting to the top #3 positions on Google for related keywords. From our experience, optimising your website for the right keywords and getting to the first 3-5 listings is already enough to bring you a stream of organic traffic and a healthy return on investment. #1 doesn’t mean success, as online buyers tend to shop around and choose the most compelling offer.

Hence it’s crucial for us to create landing pages that both rank in the top 5, but also appeal to your potential clients and create a seamless experience on your website.

Ranking on top of Google for competitive keywords is possible but requires much more time and resources. If the #1 position is possible for the right terms within your budget, then we’ll give it our 100% to get you there.

We’re obsessed with SEO and meaningful content creation and strive to bring measurable and transparent results to every client. We provide monthly SEO reports and quarterly strategy overviews, so you can have insights into progress and an outline of the completed work.

During our onboarding, we’ll go through our SEO processes, predictions and results you expected from us. SEO takes time and is usually a long-term game, hence our focus is on bringing clear and transparent solutions tailored to your goals and needs.

Most likely. This hugely depends on your business and competition. If your business is local and niched down, a basic on-page optimisation and descriptive, optimised content may be enough to assure a stable stream of organic traffic and leads for a relatively long period.

On the other hand, if your competition is constantly updating their website, your position may be either quickly over ranked or gradually decrease in search results. For most businesses, SEO is a constant, yet well-paid-off investment.

We offer Google Ads services, but we highly advise using them as a part of a long-term online marketing plan, rather than as the main traffic-generating strategy.

Yes, every freaking month! We provide monthly SEO reports and quarterly strategy summary meetings outlining progress and work completed on our end. On top of that, at the beginning of our collaboration, we will conduct and share an audit of your platform and its rankings so you can compare the results with your starting point.

Our website and e-commerce design solutions do include on-page fundamental SEO, meaning we will make sure all the components on your website will be visible and readable for search engines like Google or Bing. Hence, if you designed your website with us and want to re-invest in it with our SEO services, the set-up jumpstart fee doesn't apply to you (unless someone seriously messed up with our initial settings).

Absolutely! We work with local, national and international businesses and sole trades.

Simply contact us by e-mail at matt@akwdezign.com with your idea or call us on 01604 97 97 33 and we’ll be happy to help! If you want to find out more about our approach, click here.